Hi folks!

This site should give you an idea of what I’ve been up to over the last few years, and  a little about my thinking on design, running a team and creative leadership. The work focuses mainly on the last 10 years, which I call “life after advertising”.

It was around 2007 that I left the ad agency world for product design. Prior to that I had worked on many different brands, large and small, as a designer, art director, copywriter and creative director. I loved everything about working in advertising, even the ridiculous hours. But once it became clear that apps and the cloud would change everything, I decided to jump into UX and experience design with both feet.

I currently lead a group of designers and producers at Comcast’s Silicon Valley Innovation Center in Sunnyvale, CA. I work primarily on the Xfinity X1 platform which is an entirely new, cloud-based, multi-channel experience that delivers Live TV, On Demand, OTT video and apps to tens of millions of customers every day. My group also helps to shape and support our 3rd party developer program.

Prior to joining Comcast I ran a UX design studio called DLHASTINGS. Based just outside of San Francisco, we handled large projects for major retailers (Macy’s, Banana Republic, Toys ‘R Us, among others) including mobile commerce design and interactive promotional campaigns. We also worked on digital entertainment and publishing products for Chronicle Books, and offered branding and product design services to startups in Silicon Valley.

Before moving into UX and product, advertising was a huge part of my life. I graduated from Syracuse University’s School of Visual and Performing Arts, and spent a few years in advertising on the East Coast before eventually moving West and working with several national ad agencies in California.

Some of the work my teams and I have been up to, now and then

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Thoughts on Leadership

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