Trina Turk Spring Collection Promo

Banana Republic’s Trina Turk Collection was all about patterns and color. Our challenge– First get customers of both BR and Trina Turk excited about the partnership, get some early buzz happening among fans, then convert those fans to buyers early in the spring season.

This drag-and-drop puzzle game was designed to allow Facebook fans to have fun with both, and easily obtain cover photos and wallpapers that could be shared and proudly displayed. Players also received coupons for discounts in-store on online.