Although the name on this one was a challenge (a.k.a. Aleph Cloud), we dove head-first into developing the look and feel, the language, the marketing materials and the the product UI for Canopy.

The effort began with logo design, brand messaging and supporting graphic materials followed by various forms of collateral and product design including a brand book and style guide, trade show booth, website templates, mobile and tablet app templates and design of the brand’s primary web app.