The X1 Tips & Tricks screens appear randomly on X1, interspersed with stock images. They’re intended to educate customers but the current execution had quite a few issues, including a lack of focus, confusing imagery, complicated instructions and a competing news feed that animated on and off the screen at timed intervals.

After eliminating the news feed and using the entire screen to illustrate each idea, we arrived at a clean solution that could be used on any type of tips content. The redesign hones in on a single message for each screen and better represents X1 as a a full-featured, high-end product.