For several months leading up to Rio 2016, teams all over Comcast worked on every aspect of X1 to prepare for the Olympics. Our goal was to feature and surface content around all of the games in ways that had never been done before. We went way beyond primetime coverage to bring every minute of streaming video content from NBC to X1, and built an entire infrastructure around organization and discovery. On top of that, our X1 Sports app offered details on every sport, every team, event and every country like no one had seen on the big screen before.
Thaya described it best in the video as: “a shared sense of pride” around all of the Olympics work. I’m super proud of the team in Sunnyvale and how every individual helped to bring this massive event together on X1. Great teamwork with our counterparts around the country and great results all around!