I had been working with Skava for close to 10 years when I finally convinced them to update their identity.
Having become a leader in mobile and ecommerce development the company’s existing look had served them well, but with the pending release of Skava Commerce 2.0 (see below), we were about to enter a new league of competition. And besides, what better time to update your image than just before a major product launch?
I wanted to build excitement internally. I wanted people to get into it, and feel a renewed sense of pride and motivation toward their company. I also wanted to demonstrate how the identity would reinforce both our culture and our product offering. When the time came, I presented Skava, Designed for Change.